In a recent announcement, AdEx declared the launch of its updated platform, positioning itself as a key tool for Web3 advertisers seeking to engage with a wider Web2 audience. This strategic move comes with a myriad of technological advancements, such as the integration of Artificial Intelligence (AI) and Zero-Knowledge (ZK) privacy protocols. These updates aim to enhance the overall user experience and effectiveness of advertising campaigns on the platform.
One of the key improvements on the AdEx platform is the reduction of campaign fees to 7%, which further decreases to 4% for those utilizing ADX tokens. Additionally, advertisers depositing more than $10,000 will receive a 30% bonus on their deposit, incentivizing higher spending on advertising. The new platform design also focuses on the needs of advertisers by integrating with Supply-Side Platforms (SSPs) to increase available ad inventory. Moreover, advertisers now have access to a wider range of payment methods, including popular cryptocurrencies like USDT, USDC, ADX, and DAI.
To enhance transaction speeds and reduce fees, AdEx has introduced support for the Polygon network. This addition aims to streamline the payment process for advertisers and provide a more efficient platform for conducting advertising campaigns. By leveraging the capabilities of the Polygon network, AdEx is positioning itself as a frontrunner in the adoption of innovative technologies within the digital advertising space.
With the integration of AI and Zero-Knowledge technology, AdEx is embracing cutting-edge solutions to optimize ad performance and prioritize user privacy. These features are designed to revolutionize the way advertisers reach their target audiences while ensuring the protection of user data and enhancing the overall ad viewing experience. By harnessing the power of AI and Zero-Knowledge protocols, AdEx is setting a new standard for digital advertising platforms in terms of efficiency and security.
Since its inception in 2017, AdEx has undergone a significant transformation from a crowdfunding initiative to a leading platform in the digital advertising sector. The introduction of the Ambire Wallet and subsequent rebranding efforts signify AdEx’s commitment to innovation and user-centric design. As AdEx continues to evolve and incorporate advanced technologies into its platform, it is paving the way for the future of Web3 advertising. By prioritizing technological integration and user experience, AdEx is poised to meet the ever-changing demands of the digital advertising industry and position itself as a frontrunner in the realm of decentralized ad exchanges.
For Web3 advertisers looking to maximize their reach and optimize their advertising campaigns, AdEx offers a comprehensive solution that combines advanced technology with user-centric design. With a focus on transparency, efficiency, and user privacy, AdEx is spearheading the evolution of digital advertising into a more streamlined and effective process.