As the holiday season approaches, a notable shift is emerging in the retail landscape, highlighting the resilience and adaptability of consumers in the U.S. According to market analysis from UBS, there is a prevailing sentiment among shoppers that indicates a strong inclination to spend this holiday season. Analyst Jay Sole emphasizes that while many investors
Brand Management
In the ever-competitive world of toy manufacturing, even the smallest blunder can ignite a storm of controversy, and Mattel has found itself precisely in the eye of such a storm. Recently, the company faced backlash concerning its line of “Wicked”-branded fashion dolls, which were supposed to channel the excitement surrounding the upcoming adaptation of Universal’s
In a noteworthy shift within its executive leadership, Starbucks has appointed Tressie Lieberman as its inaugural global chief brand officer, a decision made as the company grapples with declining sales in its U.S. market. Brian Niccol, who recently transitioned from Chipotle to take the helm at Starbucks as CEO, is steering the brand toward revitalization
Discover how to monetize your passion for online community creation and management for brands. Learn practical tips and strategies with BackersHub.com.
Learn the secrets of making money through online communities for brands. Discover strategies, best practices, and success stories in this informative post.